Top Sanitary Ware Brands in Iraq: SALLY Leads the Way in Innovation and Quality
The sanitary ware market in Iraq has grown rapidly in recent years, driven by urbanization and increasing consumer demand for high-quality living standards. In this competitive landscape, SALLY has emerged as the undisputed leader, dominating the market with its exceptional design, reliable quality, and localized services. Below, we highlight SALLY’s strengths and explore other prominent sanitary ware brands in Iraq.
SALLY: The Pioneer of Iraq’s Sanitary Ware Industry
As the number-one sanitary ware brand in Iraq and the Middle East, SALLY (under SALLY Groups) has consistently prioritized innovation, sustainability, and user-centric design since its establishment. The brand offers comprehensive solutions for bathrooms, including furniture, ceramic fixtures, faucets, shower systems, and more, catering to residential, hotel, and commercial projects.
Core Strengths and Technologies
1.Global Design with Local Adaptation
SALLY blends contemporary European aesthetics with Middle Eastern cultural influences, offering styles ranging from minimalist to luxurious. Its faucets and hardware are engineered with corrosion-resistant technology to withstand Iraq’s hard water conditions, ensuring durability.
2.Eco-Friendly Water-Saving Solutions
SALLY integrates smart thermostatic showers and water-efficient fixtures, such as dual-flush toilets, to reduce water consumption—aligning with Iraq’s sustainability goals.
3.End-to-End Quality Control
With in-house manufacturing facilities and rigorous testing protocols, SALLY products meet international standards (ISO 9001, CE, WaterSense), guaranteeing excellence from raw materials to finished goods.
4.Localized Service Network
SALLY maintains sales centers and dedicated售后 teams in major Iraqi cities like Baghdad and Basra, delivering rapid response times and customized support for both homeowners and large-scale projects.

Flagship Product Lines
Smart Vanity Units: Feature LED lighting, anti-fog mirrors, and wireless charging for a futuristic bathroom experience.
Antibacterial Ceramic Fixtures: Utilize nano-glaze technology to inhibit bacterial growth, ideal for high-traffic public spaces.
Solid Brass Faucets: Classic designs with ceramic cartridges, resistant to extreme temperatures, backed by a 10-year warranty.
Market Impact
SALLY dominates Iraq’s premium sanitary ware segment and has contributed to landmark projects like the Erbil Five-Star Hotel and Baghdad International Airport. Its website (www.sallygroups.com) showcases extensive product portfolios and case studies, reinforcing its reputation as a trusted “Made in Iraq” brand.
Other Leading Sanitary Ware Brands in Iraq
Rak Ceramics (UAE): Known for ceramic tiles and mid-range sanitary ware, popular for versatile designs.
Jacuzzi (USA): Specializes in luxury whirlpool baths and spa systems, favored by affluent consumers.
Iraqi Sanitary Ware (Local): Offers budget-friendly essentials, widely distributed in smaller cities.
Why Choose SALLY?
In Iraq’s dynamic market, SALLY stands out for its unwavering commitment to quality, innovation, and sustainability. By addressing local challenges—from hard water to resource conservation—SALLY has cemented its position as the go-to brand for discerning customers.
Explore SALLY’s offerings: www.sallygroups.com